SEO means search engine optimization. It applies in the context of websites that have had their content “optimized” for site engines, like Google, Yahoo! and Bing.
In a nutshell, websites that are optimized make it easier for Google and other query sites to find. This happens when someone enters a term (keywords) into Google to look for something the searcher values.
Websites found by keyword queries are easier for sites like Google to analyze for relevant content.So, when somebody enters, “shiny widget in del mar,” your Del Mar widget store in San Diego County would be shown at or near the top of the SERPs. Having your store shown at the top of page one in Google makes it easy for potential customers to find you.
Relevant content that’s easy to find is given top priority by Google and other sites. This means, website content that’s easy to find and most relevant to your potential customers is vaulted to the top of query results, which makes it easy for customers to buy their widget from you.
But getting your site to the top of the SERPs takes work, skill, and time. This raises another frequently asked question…
The reason is, 75% of searchers never go beyond page 1. This is probably the biggest reason you get so few customers from your website – because it isn’t near the top of the query results page. You need a local SEO expert who knows San Diego, knows SEO, and provides excellent client service to get your website find its way onto page 1 of Google
A local search engine optimization expert in San Diego not only knows the city (backward and forward, especially when they were born here), but they can provide fantastic customer service. Your business needs someone who goes the extra mile and adds value in everything they do. That even includes phone calls, unless you’d specifically prefer not to talk to your local SEO agency on the phone.
Anyway, in case you have more questions, we’ve compiled a list of frequently asked questions (FAQs) for you to look over. But, don’t be deterred.
If you have other questions, or you’ve ever wondered whether there’s an excellent local SEO company near me, please feel to contact us by phone or email. You’ll experience our great customer service firsthand.
In addition to potentially increasing sales and your customer base, the main benefits of SEO are an increased brand visibility and customer awareness, both of which elevate credibility and trust.
In short, people trust brand names they recognize. Getting your website to the top of the search engines (mainly Google) for certain search terms will get your business recognized. Typically, you will note a positive correlation between brand recognition and increased sales
In lieu of paying for online advertising, SEO is a way to get traffic to your website for free, by people typing in search terms (organic search) into a search engine. Of course, a site must be optimized to have a good chance at getting free traffic.
The tradeoff is whether you would rather spend time yourself optimizing your website, or whether you would rather invest in a San Diego SEO consultant to generate a greater return for your business in terms of traffic and customer acquisition
This is a highly developed skill in which authors create quality content which is search engine-friendly. Search engines, especially Google, like quality content because it provides value to searchers.
Search engine algorithms are written in such a way as to recognize high-quality, valuable content and provide the highest quality results at the top of search engine results pages (SERPs) for easy viewing.
Another important, but often missed, part of writing content is researching and taking advantage of misspellings that people enter into their searches. For example, whether somebody enters, “seo businesses” or “seo bissnes” into Google’s search box, your business will get presented to potential clients or customers in the results page.
Local SEO focuses on helping physical or online businesses in a local community, like San Diego, Escondido or El Cajon, get found by potential clients or customers searching for a product or service. Local businesses that can benefit greatly from search engine optimization services include plumbers, lawyers and attorneys, electricians, junk removal companies, stores of all kinds, and many other types of businesses.
According to Webopedia, organic SEO is “used to describe processes to obtain a natural placement on organic search engine results pages (SERPs)”
How long it takes to work depends on many factors. Very competitive niches can take more than a year to boost a site in the SERPs. On the other hand, most local content is competitive only within a limited geographic area (like San Diego).
On average, less competitive keyword terms and phrases can get a boost in the search engines within 2 or 3 months. Along with quality written content, optimizing a website can reduce that time even more.
Additionally, its effectiveness is proportionate to the amount of work an SEO firm puts in as well as the business’s competition. As with most things, you only get out of it what you put in.
This depends on Google’s search algorithms. Google controls x% of the search market. They don’t allow just any website to reach the top of their search results without the website proving itself first. This takes time – often LOTS of it before a site can rank well. Websites must prove to Google they are trustworthy.
Google’s algorithms analyze the content of a website for quality. A website with high quality content has the best chance of reaching page 1 for any given keyword.
In past years, before Google’s algorithms were as advanced as they are now, people used keyword stuffing techniques, which is placing the same keywords on a site as possible. Google sent pages up in the results pages based partly on the number of times a keyword was found on the site.
Nowadays, keyword stuffing will severely penalize your site because Google frowns on these techniques. Keyword stuffing may even get a site removed from Google’s search results entirely!
Keyword density is a concept that refers to how many times a certain keyword is used within a given number of words on a page of website content.
If keywords are used too frequently within a given number of words (i.e., over-optimized), a website may get penalized by the search engines, which may interpret the word usage as keyword stuffing. To learn more about keyword density, Wordstream discusses the concept pretty thoroughly.
Aside from organic search, two ways to get noticed by people in your local area are by establishing a Google My Business account and by listing your business in local directories, such as Yelp. Potential clients or customers will be able to find your business based on geographic searches of your area.
This is difficult to tell without analyzing your website, but Google and other search engines change their algorithms continually. Not only that, but technology changes, too.
It’s important to monitor these kinds of changes and update your website’s content to mitigate severe drops in search ranking.
Other factors that can result in a drop in rankings can be because the number of competitors in your niche has increased, your website is not optimized for mobile device viewing (thereby providing a poor user experience), and Google’s algorithm identifying your website’s content as low quality.
The list of reasons why a website’s ranking have dropped can be quite lengthy.
Yes – if you want to change careers.
Seriously, though, search engine optimization is genuine a career field, like any other. Don’t expect to learn a couple of cool techniques and watch your site to move up fast in the rankings.
Learning to optimize a website can take quite a while to implement correctly in full, and even longer to perfect. Google applies over 200 ranking factors to determine page rank, keyword density, and other principles. Indeed, there is a LOT to learn!
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